Having a website is mandatory in today’s world. If someone were to Google your business name and nothing comes up, you minus well not exist at all. This is not a revolutionary statement.
Setting up a website that shows up when your company is name is Googled, a website that presents your brand in a legitimate light, and one that showcases your services in a value-added manner is absolutely imperative and necessary.
Every business owner I have worked within the last 12 years has understood this.
With the correct web building techniques, search engine optimizations, and content – getting to this stage in the companies digital presence journey is fairly straightforward and very cost-effective. A website build, which can be expensive, is a one time cost. The hosting associated with it can range from $50 – $250 per month. Overall it’s relatively inexpensive to “exist” in today’s world.
After the initial excitement of launching the website, ranking on the search engines, sharing your new website with friends and family, and seeing some hits on the website a common question we get is: “How do I get more traffic to my website?”.
The answer to this question is to start involving your website as a key player in your business. Doing so will not only increase traffic but the value of your website altogether.
Utilizing Your Website As a Business Tool
If someone on the internet is looking up your brand and they find you; your website is achieving an extremely important, albeit basic, purpose of owning one. One of the best parts of having a website for your business, though, is that if you integrate it into your business model as a tool you can keep making it more and more valuable.
Every time a potential client interacts with your brand you are warming them up to your brand. We call these interactions touchpoints and a companies website is almost always part of a buyer journey.
If you are a Realtor prospecting clients at an open house and you have had a great interaction with a potential buyer, the first thing they will do is Google you.
If you are an influencer making waves in your social media lanes, people will look you up.
People use a brand’s website and online presence as a way to see if the company is legitimate, authentic, and worth their time.
What’s better than waiting for prospects to look you up though? Putting your website front and center on your marketing materials. Pushing people to your website is sending the message to prospects that you are proud of your brand and prospects should look you up. No hiding here.
Ways To Market Your Website
Currently, there are some key ways to promote your website in a way prospective clients and customers expect. None of them are free but all fall under the umbrella of marketing for your business. Let’s review some effective ways to increase traffic on your website that are within reach of every business owner.
Most businesses need in personal marketing materials. Putting your website on your physical collateral is a great way to push people to your website. Examples of physical collateral:
- Business Cards
Provide Important Information on Your Website
Reminding your clients and customers that you have additional and supporting information on your website will increase client satisfaction and brand awareness. Having free guides on your product or services can be invaluable when warming up a customer or client to your brand.
This has the added benefit of creating content for Search Engines to index, potentially bringing in traffic from search engines.
Emailing your database is a key part of any business marketing strategy. Linking to your website in a consistent manner is great to drive more traffic to your website. At ClickShepherd our weekly reporting will even break down how many people are getting to your website from emails.
- Email Signatures
- Weekly Newsletters
Social media is no longer “free exposure”. The free version of just about all social media is similar to how your website works. It is great when a prospect has interacted with your brand and is investigating who you are.
To truly prospect users on social media platforms it is important to approach each platform with a paid strategy, often starting at about $5.00 per day per platform when doing it yourself. To hire a partner, pricing can start around $500 per month.
A word of honest warning regarding hiring for social media: results show up when social media is used as a part of an entire digital marketing strategy. Only paying for Facebook or Instagram and expecting direct ROI is very tough to do.
The benefits exist from building excellent remarketing audiences, driving traffic to specific lead generation pages on your website, and looking much more established than competitors.
Examples of popular social media platforms:
Having a website is extremely beneficial to your company no matter which way you cut it. Marketing your website using physical collateral, emails, social media, and valuable content for your clients are all ways to increase traffic to your website week over week.